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What we can learn about marketing, sales and branding to Gen Y from Justin...
My colleague and business partner, Saffron Baggallay runs our training company out of our Johannesburg. She’s also our team’s resident “Gen Y” guru, and had these insights earlier this week: On 4 June...
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What next for not-for-profits?
Not-for-Profits rely on trust. In an age when the reputation of the banking sector has been crushed and suspicion of corporates is high, customers are demanding ever-increasing transparency from...
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Social media ‘useful for customer service’
I was recently interviewed by Adfero, the UK’s leading dedicated online news provider, on how companies will utilise technologies like social media to improve their customer service and target their...
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Why Apple introduced maps (before it was ready) and why it’s brilliant for us...
So, the iPhone 5 has been launched along with iOS 6, Apple’s latest operating system for its mobile devices. As always a few users have had hiccups upgrading, and Apple has already released a further...
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Why I Tweet
Yesterday marked my 10,000th tweet sent (bizarrely it was a tweet commenting on the fact that Penguin have finally joined the digital age and published my books on Kindle – 10,000 tweets, 4 years of...
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Video: Big data, infographics and the role of IT in a new world of work
I spoke at a conference for the German company, Haniel earlier this year. The audience was largely German and engineers, so I toned down my normal style (a bit of energy, a bit of humour) to suit...
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The Kids Aren’t Playing Around Anymore
For a few years now, our researchers at TomorrowToday have been predicting what Generation Y might do when they grow up. This generation was first dubbed “The Millennials” by Neil Howe and William...
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TEDx: The Third Wave of the Digital Age
My TEDx talk has finally been uploaded to the TEDx YouTube channel, and is now available to view. I delivered this at TEDx Square Mile in London in October this year. The topic was an introduction to...
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Nine 2012 stories that will change the world in 2013
Yesterday, the Common Dreams blog ran an excellent piece by Sarah van Gelder on nine key trends that started last year and will continue to impact the world this year. Most of these are disruptive...
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Make the most of social media: the difference between an audience and an...
One of the numerous quotes attributed to Albert Einstein is: “Not everything that can be counted counts, and not everything that counts can be counted.” This is true in business, as it is in other...
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Video: Principles of the digital age
I was asked by a US based client to record a few videos for them to get their team thinking about change and success in the digital age we are entering. I thought I’d share one or two of these with...
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Twitter username changed: @FuturistGraeme
Graeme Codrington used to Tweet at @workforcetrends. He has now changed his Twitter username to @FuturistGraeme. If you already follow him, there is no need to do anything – the change has already...
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Why people follow brands on social media – insights for social marketers
I was watching a video by one of Microsoft UK’s top digital marketing strategists (you can too, it’s available on YouTube, courtesy of Digital Surrey). In it, he shows research about why people follow...
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Making the most of IM in your business
UK firms are missing out on the business benefits of Instant Messaging (IM) because of security concerns, according to research released yesterday by Symantec Corp. This is despite the fact that 75%...
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Graeme Codrington at IBM’s Social Business Debate
In December, I participated in a panel discussion hosted by Ogilvy and IBM in London’s Canary Wharf. The purpose of the panel discussion series is to promote the concept that IBM has termed, “Social...
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The Revolution Starts Where? A presentation for the meetings industry
A few weeks ago, Graeme Codrington ran a workshop at EMEC2012, the conference for Meetings Professionals International (MPI) in Budapest. He was asked to speak on technologies that are going to shape...
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New approaches to journalism in a digital, connected, social media world
There are many industries battling to come to terms with the new digital, connected, social media world we live in. Books, music, retail stores and agents of all kind spring to mind. And so do...
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The Social Revolution: Embrace it… or face extinction
This blog is the first from a new contributor, Keith Holdt, Head of Global Sales at Swiss Post Solutions. Keith is a world leading expert on the digital revolution, and how digital data will transform...
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Switching off the sun: Preparing for the next generation in the workplace
Hannah (the daughter of a colleague) was strapped in her car seat as her parents headed off for a weekend away. Hannah is a bright, engaging two-year-old and no doubt had thought plenty of thoughts...
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When advertising gets personal (and conversational and fun)… it can be brilliant
Updated on 25 April 2012. South Africa has a long history of clever TV advertising, with some outstanding brands and campaigns. Probably the stand out brand, though, is Nando’s, the chicken...
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How to attract Gen Y into engineering – a case study from MOL
I am sitting in a presentation by Gabor Varjasi, Head of Competency Development and Strategic HR at MOL Group. This is at Stamford Global‘s Talent for Tomorrow conference in Vienna. MOL have a similar...
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Secrets to Success in a New World of Work: High Tech, High Touch, High Trust
The world we live and work in has become increasingly complex in the past two decades. Rapid advances in technology, together with globalization and fast growth all combined to rewrite the rules of...
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TomorrowToday launches our own TV channel: TomorrowToday Business TV
In partnership with our business television friends at yourBusinessChannel, we’re pleased to bring you TomorrowToday TV. On this channel, we feature a selection of short video clips from business...
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Infographic: Is Mobile the Future of Marketing?
It took radio 38 years to reach 50 Million users. TV took 13 years and the Internet took 4 years to reach the same figure. However, it only took the iPhone 2 years to reach the same figure. In 2011...
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Slideshare: There’s An App For That (for bankers and business people)
Last week I ran a workshop for a group of Swiss bankers, focussing on the future of banking and payments. It was based on research commissioned by our client. If you’re interested, please let me know...
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Fire the Marketing Department | Thought-Provoking ideas
Fire the Marketing Department! Fire the Marketing Department! Fire the Marketing Department! Not because marketing is superfluous, nor because the marketers you employ are inept (most marketers work...
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Mirrors, cameras, social media and cultural evolution – Seth Godin
Earlier today, Seth Godin posted an interesting piece on his blog about mirrors, cameras and cultural evolution. Read it at his blog or below. He points out that a few centuries ago nobody would have...
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Dear CEO, You have to be in it to win it (I’m talking social media, you...
You’ll lose 100% of the shots you don’t take. You’ll find this pithy advice in almost every motivational book. But being a cliche doesn’t mean it isn’t true. You have to be in it to win it. In the...
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When social media turns on you (don’t blame the messenger)
There will lots of chatter again about whether social media is a good thing or not after JP Morgan had to abandon a planned Twitter Q&A yesterday. The bank had invited people to tweet questions to...
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The art of asking the questions and seeing the weak signals
As information thunders through the digital economy, it’s easy to miss valuable “weak signals” often hidden amid the noise, says Martin Harrysson, Estelle Métayer, and Hugo Sarrazin of the consulting...
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