Clik here to view.
What we can learn about marketing, sales and branding to Gen Y from Justin...
My colleague and business partner, Saffron Baggallay runs our training company out of our Johannesburg. She’s also our team’s resident “Gen Y” guru, and had these insights earlier this week: On 4 June...
View ArticleClik here to view.
What next for not-for-profits?
Not-for-Profits rely on trust. In an age when the reputation of the banking sector has been crushed and suspicion of corporates is high, customers are demanding ever-increasing transparency from...
View ArticleClik here to view.
Social media ‘useful for customer service’
I was recently interviewed by Adfero, the UK’s leading dedicated online news provider, on how companies will utilise technologies like social media to improve their customer service and target their...
View ArticleClik here to view.
Why Apple introduced maps (before it was ready) and why it’s brilliant for us...
So, the iPhone 5 has been launched along with iOS 6, Apple’s latest operating system for its mobile devices. As always a few users have had hiccups upgrading, and Apple has already released a further...
View ArticleClik here to view.
Why I Tweet
Yesterday marked my 10,000th tweet sent (bizarrely it was a tweet commenting on the fact that Penguin have finally joined the digital age and published my books on Kindle – 10,000 tweets, 4 years of...
View ArticleClik here to view.
Video: Big data, infographics and the role of IT in a new world of work
I spoke at a conference for the German company, Haniel earlier this year. The audience was largely German and engineers, so I toned down my normal style (a bit of energy, a bit of humour) to suit...
View ArticleClik here to view.
The Kids Aren’t Playing Around Anymore
For a few years now, our researchers at TomorrowToday have been predicting what Generation Y might do when they grow up. This generation was first dubbed “The Millennials” by Neil Howe and William...
View ArticleClik here to view.
TEDx: The Third Wave of the Digital Age
My TEDx talk has finally been uploaded to the TEDx YouTube channel, and is now available to view. I delivered this at TEDx Square Mile in London in October this year. The topic was an introduction to...
View ArticleClik here to view.
Nine 2012 stories that will change the world in 2013
Yesterday, the Common Dreams blog ran an excellent piece by Sarah van Gelder on nine key trends that started last year and will continue to impact the world this year. Most of these are disruptive...
View ArticleClik here to view.
Make the most of social media: the difference between an audience and an...
One of the numerous quotes attributed to Albert Einstein is: “Not everything that can be counted counts, and not everything that counts can be counted.” This is true in business, as it is in other...
View ArticleClik here to view.
Video: Principles of the digital age
I was asked by a US based client to record a few videos for them to get their team thinking about change and success in the digital age we are entering. I thought I’d share one or two of these with...
View ArticleClik here to view.
Twitter username changed: @FuturistGraeme
Graeme Codrington used to Tweet at @workforcetrends. He has now changed his Twitter username to @FuturistGraeme. If you already follow him, there is no need to do anything – the change has already...
View ArticleClik here to view.
Facebook highlights the new generation gap
Lucy Kellaway, a columnist in the Financial Times, wrote a brilliant piece some time ago about how older generations engage with social media, and why the battle to understand the value of Facebook. I...
View ArticleClik here to view.
Lesson for bankers
The current global crisis continues to heap pressure on banks around the world to listen to customers. Whether it be service, product design and development or fees customers are becoming increasingly...
View ArticleClik here to view.
The need for Social Reinvention
One of our colleagues in South Africa, Mike Saunders, is a leading expert in digital media and the emerging world of social business. To explain what he means by this, he wrote an excellent blog entry...
View ArticleClik here to view.
Selling to Generation X: you must connect to their families – in their way!
One of the keys (not the only key, but a very important key) to advertising and selling to Generation X is to connect to their families. Gen X are the generation who were born and grew up in the 1970s...
View ArticleClik here to view.
Why people follow brands on social media – insights for social marketers
I was watching a video by one of Microsoft UK’s top digital marketing strategists (you can too, it’s available on YouTube, courtesy of Digital Surrey). In it, he shows research about why people follow...
View ArticleClik here to view.
Making the most of IM in your business
UK firms are missing out on the business benefits of Instant Messaging (IM) because of security concerns, according to research released yesterday by Symantec Corp. This is despite the fact that 75%...
View ArticleClik here to view.
Graeme Codrington at IBM’s Social Business Debate
In December, I participated in a panel discussion hosted by Ogilvy and IBM in London’s Canary Wharf. The purpose of the panel discussion series is to promote the concept that IBM has termed, “Social...
View ArticleClik here to view.
The Revolution Starts Where? A presentation for the meetings industry
A few weeks ago, Graeme Codrington ran a workshop at EMEC2012, the conference for Meetings Professionals International (MPI) in Budapest. He was asked to speak on technologies that are going to shape...
View Article