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New approaches to journalism in a digital, connected, social media world
There are many industries battling to come to terms with the new digital, connected, social media world we live in. Books, music, retail stores and agents of all kind spring to mind. And so do...
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The Social Revolution: Embrace it… or face extinction
This blog is the first from a new contributor, Keith Holdt, Head of Global Sales at Swiss Post Solutions. Keith is a world leading expert on the digital revolution, and how digital data will transform...
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Switching off the sun: Preparing for the next generation in the workplace
Hannah (the daughter of a colleague) was strapped in her car seat as her parents headed off for a weekend away. Hannah is a bright, engaging two-year-old and no doubt had thought plenty of thoughts...
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When advertising gets personal (and conversational and fun)… it can be brilliant
Updated on 25 April 2012. South Africa has a long history of clever TV advertising, with some outstanding brands and campaigns. Probably the stand out brand, though, is Nando’s, the chicken...
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How to attract Gen Y into engineering – a case study from MOL
I am sitting in a presentation by Gabor Varjasi, Head of Competency Development and Strategic HR at MOL Group. This is at Stamford Global‘s Talent for Tomorrow conference in Vienna. MOL have a similar...
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Secrets to Success in a New World of Work: High Tech, High Touch, High Trust
The world we live and work in has become increasingly complex in the past two decades. Rapid advances in technology, together with globalization and fast growth all combined to rewrite the rules of...
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TomorrowToday launches our own TV channel: TomorrowToday Business TV
In partnership with our business television friends at yourBusinessChannel, we’re pleased to bring you TomorrowToday TV. On this channel, we feature a selection of short video clips from business...
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Infographic: Is Mobile the Future of Marketing?
It took radio 38 years to reach 50 Million users. TV took 13 years and the Internet took 4 years to reach the same figure. However, it only took the iPhone 2 years to reach the same figure. In 2011...
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Slideshare: There’s An App For That (for bankers and business people)
Last week I ran a workshop for a group of Swiss bankers, focussing on the future of banking and payments. It was based on research commissioned by our client. If you’re interested, please let me know...
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Fire the Marketing Department | Thought-Provoking ideas
Fire the Marketing Department! Fire the Marketing Department! Fire the Marketing Department! Not because marketing is superfluous, nor because the marketers you employ are inept (most marketers work...
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Mirrors, cameras, social media and cultural evolution – Seth Godin
Earlier today, Seth Godin posted an interesting piece on his blog about mirrors, cameras and cultural evolution. Read it at his blog or below. He points out that a few centuries ago nobody would have...
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Dear CEO, You have to be in it to win it (I’m talking social media, you...
You’ll lose 100% of the shots you don’t take. You’ll find this pithy advice in almost every motivational book. But being a cliche doesn’t mean it isn’t true. You have to be in it to win it. In the...
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When social media turns on you (don’t blame the messenger)
There will lots of chatter again about whether social media is a good thing or not after JP Morgan had to abandon a planned Twitter Q&A yesterday. The bank had invited people to tweet questions to...
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The art of asking the questions and seeing the weak signals
As information thunders through the digital economy, it’s easy to miss valuable “weak signals” often hidden amid the noise, says Martin Harrysson, Estelle Métayer, and Hugo Sarrazin of the consulting...
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